ABSOLUT UNIQUE Interactive Installation

 

The Unique Interactive Installation consists in linear arrays of 52 Absolut Vodka bottles – each one bearing a different visual print. Each bottle was enhanced with its own LED light and was programmed to produce a unique sound, when guests approached. Every person in the room could trigger and create a unique audio track and light show, simply by browsing the visual prints on the bottles, thus by moving in front of the installation.

 

Concept development, detail design, lighting design and production supervision.

Production by Newton | Producer: Vasilis Maragos | Director: Memi Koupa